Work We Love
THE APP OUTLET
Her Light helped an app company re-brand to attract their ideal target market.
BRAND IDENTITY DEVELOPMENT | MINI-CREATOR KIT
The App Outlet is a boutique mobile app agency founded by Keviah Watrice, owner of the She Who Is Called Mobile App.
HOW WE HELPED
Keviah was looking to niche down her market and appeal to high-end clients, however, her old brand identity presented her as a "techy" company. To help Keviah appeal to her new target audience and position the App Outlet as a premium brand, we conducted target audience research and developed a new brand identity.