Tatum Temia is a business strategist, host of the Blessed + Bossed Up Podcast, executive producer of Anchored Media, and a published author of several faith-based books. Tatum wanted to appeal to a new target audience, break into the influencer industry, and establish a brand that would match this new direction.
HOW WE HELPED
We conducted target audience and market research to ensure to gain direction for the rebranding. Next, we used the data from our research to develop a clear brand strategy. Finally, we redesigned her existing website and worked with external contractors to develop additional assets to establish the rebrand.
Successfully established Tatum Temia as its own brand outside of her business
Successfully positioned her as a faith-based influencer
*Photography by @kfinchphotography
Brand Introduction Video
We worked with Ali Watson Media to communicate the vision for the brand introduction video. We then featured this video on the website, media kits, and YouTube channel.