Work We Love

SOPHISTICATED CHIC

Her Light helped a personal styling brand teach women to know and love their bodies. 

GRAPHIC DESIGN | COPYWRITING | CONTENT STRATEGY | SOCIAL MEDIA MARKETING | CONTENT DEVELOPMENT

CLIENT SUMMARY

Christen Johnson is the founder and CEO of Sophisticated Chic Brand, a personal styling and branding company helping women regain their confidence with style.

PROJECT SUMMARY

The Body Shape Bible is a guide that helps women determine their body shape and how to dress for it. My task was to not only design the guide but to reinvent the traditional body shapes and develop new names, identities, and visuals to represent them. In addition to creating the guide, I also put together a streamlined social media strategy across Instagram and Linkedin to introduce the new body shapes and increase brand awareness for Sophisticated Chic Brand.

 

KEY LEARNINGS

  • Traditionally female body shapes were named after unflattering shapes such as rectangles and inverted triangles.

  • The process of a women identifying her body shape can be embarrassing and discouraging due to the discomforting descriptions used to describe their bodies. 

  • Women fear getting their measurements taken and frequently speak negatively about their bodies.

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We debuted the new body shapes from The Body Shape Bible at an event called New Year, New Style which helped women learn about their new body types and how to love and embrace them through fashion. To promote the event, I introduced a video marketing strategy, that helped increase brand awareness and attract her target audience. Prior to working with Christen, she did not feel comfortable in front of a camera (hard to believe right?) She's a natural! 

PROMOTING THE EVENT

We worked with Christen to develop a promotional video for New Year, New Style that highlighted her personality and genuine excitement for making women feel more confident.

  • A selfie-style IG story video to act as a personal reminder to RSVP for the event

  • E-flyers + social graphics to promote the event.

  • Photographed content during and after the event to be used on social

THE FACE BEHIND THE MISSION

In order to position Christen as a style expert who is truly passionate about helping women, we sealed the deal with a video explaining how she got into personal styling and why she is so passionate about helping women feel more confident about their bodies.

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